projects
Tools Used
Project Overview
After Effects
Illustrator
Premiere Pro
Photoshop
InDesign
I provided video editing and creative direction for Hester Decorating's video marketing materials over several years. From initial concept development to final delivery, I ensured each video maintained a consistent visual identity while engaging the target audience. My work included editing footage for quality, optimizing sound design, and incorporating branded motion graphics to enhance the company's messaging. These efforts significantly elevated the company’s digital presence and helped establish a professional, polished image across various platforms.
Additionally, In the fall of 2023, I was tasked with a comprehensive redesign of the company’s promotional fliers. The existing fliers, which had remained unchanged since the early 2000s, needed to reflect a modern and cohesive visual identity. I employed Photoshop and Illustrator to develop a streamlined duotone palette and incorporated traced motifs as key design elements. The resulting set of fliers is both cohesive and contemporary, effectively aligning with the client’s vision.
